Kindle Fire differentiates itself from iPad and Making the competition irrelevant by making the device as a media consumptionĭevice empowered by Amazon’s media platform that has huge content like music, Who cannot afford iPad, users looking for other Android based tablets and Tries to define its own market by targeting the non-iPad users, users Sort of low end device as it lacks camera, GPS, storage capability, high end Compared to the market leader Apple iPad, Kindle Fire is a Runs on Google's Android operating system, with a price tag of US$199 and haveĪccess to the Amazon Appstore and digital content like streaming movies, TV Kindle Fire is a 7-inch multi-touch display with IPS technology, Strategy is creating uncontested market space and defining own set ofīoundaries to avoid competing with others. Kindle Fire isĪlso a classic example of Blue Ocean Strategy adoption by Amazon and Blue Ocean Notion Blue Ocean Strategy Template provides a framework for companies to focus on differentiation, low cost, and value innovation as key areas for building a Blue Ocean Strategy.Tablet version of Amazon’s most famous e-book reader Kindle. It is also useful for startups or companies that are entering a new market and want to differentiate themselves from existing players. This template is particularly helpful for companies that are facing intense competition and want to find new ways to stand out in the market. Who is Notion Blue Ocean Strategy Template for? Notion Blue Ocean Strategy Template is for organizations and businesses of all industries and sizes that want to develop a Blue Ocean Strategy. What's included in this Notion Blue Ocean Strategy Template? 3 focus areas 6 objectives 6 projects 6 KPIs Each focus area has its own objectives, projects, and KPIs to ensure that the strategy is comprehensive and effective. It is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of industry players. It is about creating and capturing uncontested market space, thereby making the competition irrelevant. BLUE OCEAN STRATEGY is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand.
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